We live in an amazing time. Communication barriers have been eliminated with all the technology we have at our disposal.
Here at Spotlight Publishing, we are convinced that to change the world, we must become an
This is not to say that we need to be like everyone else. We each have our own unique stories and our own special qualities that make us who we are... each of us can make a difference in some way with those who need to hear the stories... and the wisdom we gained because of the life lessons that brought us to where we are today.
Becoming an industry influencer does take time, and learning about the tools that are available to us to help us navigate getting our message seen and heard.
Our motto is...
Be Seen ~ Be Available ~ Be Everywhere
Fortunately, there are certain things you can do to speed up your learning curve. For instance,
The following are 5 strategies that are proven to expand your circle of influence in your market.
Starting and managing a Facebook group is easy. The important part that delivers excellent industry influence is exactly HOW you manage that group.
There are 2 things you need to know about improving your industry influence by optimizing the "About Us" page on your website or blog.
1) Every day more than 200 million people search for someone's name on Google.
2) On the majority of websites and blogs, small and large, personal and professional, the "About Us" page is the #1 or #2 most viewed.
That is because human beings have grown to be more attracted to, and view as trustworthy, people rather than companies. Make sure your full name and all your industry accolades are listed on your’ about us’ page.
LinkedIn has more than 550+ million business professionals as its members. Of all the social networks, this is the most business-oriented. There is no fooling around on LinkedIn. Everyone is there to seek and provide value, and make business connections.
Sharing your content online is easy, quick, and very effective for sharing your message. However, it is important to note that most businesses, entrepreneurs, and small business owners ignore off-line media as a marketing channel.
Newspaper, radio, and local television station managers are often starved for value-rich content.
You can provide
to these and other local media organizations.
This can quickly grow your local influence and could lead to a regular weekly or monthly television or radio show, or newspaper column.
You may be busy running your business. If so, you know there are not enough hours in the day to handle all of your personal and professional obligations as it is, much less considering taking on more. Companies like Dynamic Signal, Key Person of Influence, HubSpot, and Influence & Company will handle multiple aspects of content creation, content delivery, and brand marketing for you.
Want to learn more about how you can become an Impactful Influencer?
Stay tuned for our next blog!
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